Branding
Lakhtarwala
ATTENTION TO DETAIL
Curating a defining brand identity for a leading jewelers in India.
There are numerous brands of jewelry in the market with few of them capturing a major market share owing to years of legacy. In such a scenario, launching a new brand and ensuring its success could only come by adopting a differentiated approach. Hence, we identified a small niche target audience as well as a unique personality of the brand. This not only helped us in ensuring higher sales but also created a unique community of brand users leading to over 74% brand loyalty.
Lakhtarwala originates from the nuances of expertise and experience. Hence across every element, we focused on establishing the brand’s competence as the linchpin of all communication. The website, social media and every other aspect of Lakhtarwala mirrors exuberance and larger than life association thereby creating a very defining niche for the brand.
'QUALITY' IT MEANS ATTENTION TO DETAIL
Every element of Laktharwala brand makes it clear that it is not for everyone. Hence, it evidently depicts the creation of a community. The audience that resonates and relates with the attributes of this community, automatically feel associated with the brand.
CAPTURING THE ESSENCE OF THE WHOLE PROJECT INTO A DESIGN MOOD BOARD
Over 78% of people show loyalty towards a brand if they are able to associate the attributes of their personality with the brand. Laktharwala, through its numerous design elements showcases the brand as macho & sophisticated. The entire moodboard has been created to move in unison with its audience and enable them to feel like they are a part of this elite community.
